Workshop Objectives:
• Increase participant’s
knowledge & skills in strategic communication, including life
skills concepts, approaches & methods
• Provide participants an overview
of the adolescent reproductive health communication package
including direct exposure to program activities in the field.
• Impart participants valuable information,
skills and materials for implementing ARH communication
programs in their own context.
Participants
Senior to mid-level trainers/ facilitators and program personnel
from government, NGOs and development partner agencies whose programs
include adolescent health.
Topics
to be covered
The "P-Process"-
The Communication Program Planning Process, or the "P-Process"
provides the framework around which strategic communication programs
are modeled. This session includes introduction to the five stages
of the process such as Analysis, Strategic Design, Development
& Testing, Implementation & Monitoring, Evaluation &
Replanning.
Behavior Change- Identifying
key factors that influence people to change behavior and how to
promote behavior development in adolescents. ,
Audience
Analysis- Introducing various audience segmentation strategies,
including segmentation by key demographic variables. Presenting
alternative strategies for segmentation according to values and
lifestyles, health behavior and life stages.
Overview
of "Know Yourself" Package- ARH communication
package including information, education & motivation and
building life skills of the adolescents and creating enabling
environment for adolescents.
Life Skills: Concepts
and Methods- Understanding the main areas of life skills
and their application in ARH programs such as decision-making,
problem solving, critical and creative thinking and interpersonal
skills.
Life Skills: Applications to the Field- Gain experience on how
to develop life skills among the adolescents through ARH Life
Skills Workshops.
Field Observation-
Observe how ARH activities are being implemented in the field
by the NGOs including life skills workshops, adolescent forums
and adolescent-friendly corners etc.
Building an Enabling Environment for Adolescent
Reproductive Health- Selecting possible
channels and social partners for communication in order to get
support for an adolescent reproductive health program at the community,
district or national levels. The participants will also learn
how to implement sensitization, advocacy and promotional programs
with communities, governments and NGOs or others.
Developing an Adolescent Reproductive Health
Program- Identifying opportunities using
existing resources and developing action plans accordingly for
one's own organization.
Monitoring and Evaluation- Identifying key opportunities and challenges
with monitoring and evaluating adolescent health programs.
For more information,
contact:
Ms. Yasmin Khan
Senior Deputy Director, and Program Director for ARH
Bangladesh Center for Communication Programs.
House no: 3A, Road no:74, Gulshan-2, Dhaka-1213
Tel: 9893362, 9891354, 9861847 Fax: 880-2-8854512
E-mail: ykhan@bangladesh-ccp.org
info@bangladesh-ccp.org
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