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Evaluation of Smiling
Sun Campaign
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The
National Integrated Population and Health Program (NIPHP) has begun
providing health services under a new symbol/ brand, known as the
‘Smiling Sun’. In light of this,
Bangladesh Center
for Communication Programs (BCCP) has been assigned to develop and
implement a campaign to familiarize and establish the branding among
people and disseminating messages for the campaign of health
categories. The campaign program has been implemented at three
levels: national, community and local levels where the campaign
program includes television drama serial and spot, radio spots,
posters, billboards, press ads in daily newspapers and publicity at
the local level. In this context BCCP has developed a TV drama
serial named ‘Eyi Megh Eyi Roudra’ (Now Cloud, Now Sunshine), which
highlights the Smiling Sun clinics and health oriented issues. The
survey was conducted to assess the level of health knowledge,
attitudes, intentions and practices, and the overall impact of the
branding campaign.
More.......
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