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Health, Population and Nutrition (HPN) units of the Ministry of Health and Family Welfare (MoHFW) has come up with an action plan following the Social and Behavior Change Communication (SBCC) strategy in a 2-day workshop held in BCDM, Savar on December 13-14, 2017. While inauguration of the workshop Mr. Md. Ruhul Amin Talukdar, Joint Secretary (PH-2), Ministry of Health and Family Welfare termed this strategy as a milestone initiative for the Ministry, he further emphasized the need for proper and planned implementation of the strategy linking community with the facility integrated with messaging and materials, effective counseling and coordinated campaigns.

 

With the technical assistance from Ujjiban-BCCP project, this workshop was attended by 27 different levels of HPN unit level officials and they came up with a detail action plan at the end of the workshop. This action plan has also set up an indicator for each of the activity and pointed out respective responsible units for implementation with specific timeline. It is believed that this action plan will work as a common document for implementation of SBCC activities by different units that will contribute to the community’s health seeking behavior and increase customer flow at the service delivery sites.