Strategic Communication is the key to making a difference in the lives of people in Bangladesh. Strategic Communication, which includes information, education and communication for behavior change and development, makes use of an expanding mass media, new technologies, and creative ideas in communication to influence social behavior.
Strategic Communication is therefore, particularly effective in the arena of health, education, agriculture, democracy and governance and other social development sectors since these are the areas where millions of people need to understand, approve and act accordingly. The role of Strategic Communication is thus crucial in:
. Creating awareness
. Increasing knowledge
. Building approval
. Influencing behavior
As the leader in the field, BCCP provides expertise in conceptualization, development, implementation and evaluation of Strategic Communication programs to meet existing and emerging social challenges. BCCP's programs are coordinated through national policies and program strategies that promote advocacy, multi-sectoral collaboration, efficiencies of scale and sustainable social behavior change.