BCCP has expertise
Developing comprehensive national BCC
Designing and implementing national media campaigns
Conducting communication training programs and workshops
Facilitating collaboration among public and private
sector agencies and NGOs
Leveraging resources to extend the reach of programs
Conducting formative and evaluative research to
facilitate program development
Advocating for effective and target-specific programs
at all levels – from the local to the national
Managing programs, including contracts for private
Monitoring community-based programs.
Strategies BCCP senior professionals
have extensive experience in developing national
communication strategies. While they were with JHU/CCP,
they actively participated in developing the first
ever IEC strategy in the country called National
FP-MCH IEC Strategy 1993- 2000 - a collaborative
effort involving 41 key partners and the Government
of Bangladesh. BCCP, along with key Government and
NGO partners, played a significant role in developing
the National Integrated BCC Strategy for Health
and Population Sector and the National HIV/AIDS
BCC Strategy. With technical assistance from JHU/CCP,
BCCP also developed a comprehensive National Integrated
Population and Health Program (NIPHP) BCC strategy
with active cooperation from Urban Family Health
Partnership (UFHP), Rural Service Delivery Partnership
(RSDP), Immunization and Other Child Health (IOCH)
and USAID. BCCP also contributes to strategy development
in other areas in health sector as well as in other
Media BCCP is skilled in designing,
implementing and evaluating large scale mass media
campaigns, including radio, television and print
advertising that optimize on the growing reach of
the media in Bangladesh. With ads on television
and radio and in the national press, BCCP is promoting
'brand building' and 'category building' campaigns
that improve health and health seeking behaviors
and increase customer flow in the NIPHP urban and
Programs BCCP staff have years of
experience in developing, field-testing, and replicating
community mobilization approaches. ''Jiggasha :
A Social Network Approach to Community Mobilization
and Sustainability," is one such approach that
involved the community in providing information
and services in health. BCCP facilitates replication
of community-based programs by the Government and
NGOs in urban and rural areas.
BCCP applies JHU/CCP’s ground breaking enter-educate
approach to produce entertaining programs with educational
messages about health. Some successful projects
include Shabuj Shathi, a television drama serial
designed to create trust in service providers, and
Shabuj Chhaya, another similar serial, promoting
ESP services. Both the serials were written and
directed by the most popular screenplay writer of
Bangladesh. Another popular program was Under the
Green Umbrella, a weekly radio magazine that used
humor, interactive sessions, and drama to enhance
knowledge and counseling skills of health and family
planning service providers.
More than 400 Bangladeshis have been trained to
use the P-Process, a systematic, research-based
planning tool pioneered by JHU/CCP. BCCP will continue
to organize the annual international "Advances
in Family Health and Social Communication"
workshop, now in its 8th year. The workshop integrates
theory and practice through the use of an interactive
computer software called SCOPE (Strategic Communication
Planning and Evaluation). BCCP will also continue
to hold "Message Development Workshop,"
another important BCC capacity building effort to
cater to BCC needs of the Health and Population
Sector Program (HPSP), NIPHP and other similar programs.
Client-Provider Communication Under the NIPHP and
other projects, BCCP is developing materials to
strengthen interpersonal communication and counseling
(IPC/C) skills of NGO and government providers.
These include the revised Service Providers' Guide
and the Modern Contraceptive Methods Booklet. BCCP
plays a key role in assisting NGOs and the Government
in the use of Generic IPC/BCC Curriculum and training
video to enhance providers’ skills.
Research and Evaluation
BCCP is applying its expertise in managing large
scale research studies, both qualitative and quantitative,
including a baseline survey to guide the design
of NIPHP/BCC programs and evaluate their impact.
BCCP professionals have experience in conducting
major studies and evaluations, undertaking comprehensive
literature review and conducting institutional analysis.
BCCP, in collaboration with UNICEF, JHU/CCP and
the Social Marketing Company also conducted two
national media surveys.
BCCP provides technical assistance to national committees
to oversee health and family planning programs,
and to NGOs and other development partners on a
variety of BCC related health programs and issues.
BCCP maintains a close working relationship with
JHU/CCP, Baltimore and has access to the resources
of the organization, including Population Reports,
an international review journal of population and
family planning issues, and POPLINE, the only computerized
database on the medical and social science aspects
of family planning, AIDS, and related issues. BCCP
acts as the POPLINE Support Center in Bangladesh.
Recently, BCCP established a Media Materials Center.