BCCP has expertise in
Developing comprehensive national BCC strategies
Designing and implementing national media campaigns
Conducting communication training programs and workshops
Facilitating collaboration among public and private sector agencies and NGOs
Leveraging resources to extend the reach of programs
Conducting formative and evaluative research to facilitate program development
Advocating for effective and target-specific programs at all levels – from the local to the national
Managing programs, including contracts for private sector agencies
Monitoring community-based programs.

National Communication Strategies BCCP senior professionals have extensive experience in developing national communication strategies. While they were with JHU/CCP, they actively participated in developing the first ever IEC strategy in the country called National FP-MCH IEC Strategy 1993- 2000 - a collaborative effort involving 41 key partners and the Government of Bangladesh. BCCP, along with key Government and NGO partners, played a significant role in developing the National Integrated BCC Strategy for Health and Population Sector and the National HIV/AIDS BCC Strategy. With technical assistance from JHU/CCP, BCCP also developed a comprehensive National Integrated Population and Health Program (NIPHP) BCC strategy with active cooperation from Urban Family Health Partnership (UFHP), Rural Service Delivery Partnership (RSDP), Immunization and Other Child Health (IOCH) and USAID. BCCP also contributes to strategy development in other areas in health sector as well as in other sectors.

Mass Media BCCP is skilled in designing, implementing and evaluating large scale mass media campaigns, including radio, television and print advertising that optimize on the growing reach of the media in Bangladesh. With ads on television and radio and in the national press, BCCP is promoting 'brand building' and 'category building' campaigns that improve health and health seeking behaviors and increase customer flow in the NIPHP urban and rural clinics.

Community-Based Programs BCCP staff have years of experience in developing, field-testing, and replicating community mobilization approaches. ''Jiggasha : A Social Network Approach to Community Mobilization and Sustainability," is one such approach that involved the community in providing information and services in health. BCCP facilitates replication of community-based programs by the Government and NGOs in urban and rural areas.

Enter-educate Approach BCCP applies JHU/CCP’s ground breaking enter-educate approach to produce entertaining programs with educational messages about health. Some successful projects include Shabuj Shathi, a television drama serial designed to create trust in service providers, and Shabuj Chhaya, another similar serial, promoting ESP services. Both the serials were written and directed by the most popular screenplay writer of Bangladesh. Another popular program was Under the Green Umbrella, a weekly radio magazine that used humor, interactive sessions, and drama to enhance knowledge and counseling skills of health and family planning service providers.

Capacity Building More than 400 Bangladeshis have been trained to use the P-Process, a systematic, research-based planning tool pioneered by JHU/CCP. BCCP will continue to organize the annual international "Advances in Family Health and Social Communication" workshop, now in its 8th year. The workshop integrates theory and practice through the use of an interactive computer software called SCOPE (Strategic Communication Planning and Evaluation). BCCP will also continue to hold "Message Development Workshop," another important BCC capacity building effort to cater to BCC needs of the Health and Population Sector Program (HPSP), NIPHP and other similar programs. Client-Provider Communication Under the NIPHP and other projects, BCCP is developing materials to strengthen interpersonal communication and counseling (IPC/C) skills of NGO and government providers. These include the revised Service Providers' Guide and the Modern Contraceptive Methods Booklet. BCCP plays a key role in assisting NGOs and the Government in the use of Generic IPC/BCC Curriculum and training video to enhance providers’ skills.

Research and Evaluation BCCP is applying its expertise in managing large scale research studies, both qualitative and quantitative, including a baseline survey to guide the design of NIPHP/BCC programs and evaluate their impact. BCCP professionals have experience in conducting major studies and evaluations, undertaking comprehensive literature review and conducting institutional analysis. BCCP, in collaboration with UNICEF, JHU/CCP and the Social Marketing Company also conducted two national media surveys.

Technical Assistance BCCP provides technical assistance to national committees to oversee health and family planning programs, and to NGOs and other development partners on a variety of BCC related health programs and issues.

Resources BCCP maintains a close working relationship with JHU/CCP, Baltimore and has access to the resources of the organization, including Population Reports, an international review journal of population and family planning issues, and POPLINE, the only computerized database on the medical and social science aspects of family planning, AIDS, and related issues. BCCP acts as the POPLINE Support Center in Bangladesh. Recently, BCCP established a Media Materials Center.