National Media Survey (NMS) 2002
was the third national media survey of its kind undertaken in Bangladesh.
The first media survey was conducted in 1995 and the second one in 1998. NMS
2002 was intended to serve as a source of media data on the reach of
different media and the media habits of the target audience in order to
establish the relative importance of different media for the total target
population as well as subgroups of the target audience. The objectives
of NMS 2002 were to provide information on exposure of various target
populations of Bangladesh to various types of media like television, radio,
cinema, print and some other media and exposure to specific BCCP and SMC
sponsored programs and advertisements. More.......