Promotion of solar energy

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Promotion of IDCOL Solar Energy for contributing to National Energy Efficiency

Infrastructure Development Company Limited (IDCOL) and Bangladesh Center for Communication Programs (BCCP) entered into an agreement for a period from February 2022 to January 2024. BCCP is carrying out the assignment for IDCOL on promoting Solar Rooftop System in the highly energy consuming manufacturing industries. The objective of this assignment is to ensure IDCOL Rooftop Solar Project visibility among the industrialists and potential project sponsors through print and social media.

 

After conduction of the inception meeting followed by team orientation and presentation and situation analysis, a message development workshop was conducted at BCCP on April 24, 2022. Mr. Mohammad Shahjahan, Director and CEO, BCCP was present in the inaugural session and delivered his welcome speech. Mr. Mukaddim Sarwar, AVP, Promotion and Capacity Building, IDCOL was also present and delivered his speech. Several workplans were developed in the message development workshop to boost the promotion of IDCOL’s Rooftop Solar Project in print, electronic and social media as per the objectives. Major objectives include –

  • Promotion of IDCOL’S rooftop solar project through advertorials and advertisements in print media.
  • Making 10 infographic videos as a part of the promotional initiative.
  • Arranging talk show on electronic media
  • Arranging round table discussion

 

 

A solar panels on a roofDescription automatically generatedSeveral field visits were conducted to a number of reputed manufacturing (RMG and Textile) industries with the purpose of advertorial writing and making infographic videos. 1st advertorial was published on September 03, 2022. An agreement was made with Textile Today for publishing 12 advertisements on IDCOL Solar.

 

It is hoped that the promotion of IDCOL Solar Rooftop will have a considerable impact on the energy use and practice by the highly energy consuming manufacturing industries and they will opt for more solar energy and reduce their energy use from traditional source. Thus, it would contribute to the overall energy efficiency of the country.