The community and facility awareness and responsibilities about the Emergency Obstructive Care (EoC) was branded through a logo to link people and engage communities as well as the service delivery sites with a common mark for saving lives of the pregnant women. A comprehensive national and community level multi-media campaign associated with print and electronic materials brought momentum to the campaign. A great success of the campaign was derived from the development of a pictorial card on “5 danger signs”. This pictorial card is still being used in Bangladesh’s MCH program and have been using throughout the country by the GoB, NGOs and INGOs. Details

The Shurjer Hashi brand aimed at connecting people, community-based service outlets and static service sites to ensure continuum of the public health services emphasizing the ESP, specially tailored for the poor people. This bridging between community with the facility will reciprocally contribute to maintain a sustained model health behavior as a Community of Practice. Details

The Nijeke Jano brand has connected the adolescent with their parents and the community stakeholders through the Adolescent Health (AH) Campaign ushered new light to lead a healthy life for adolescents in the country. The brand promotion interventions include providing life skill training, awareness campaign through the ARH toolkit containing booklets, facilitation video and comic books. These interventions have been replicated by the GOB, UNICEF, UNFPA, and other INGOs marking the beginning of adolescent friendly health services. Details

The Rainbow brand stands as a symbol of quality primary health care services for the urban population in Bangladesh. Promoted through well-orchestrated campaigns, this brand links the poor women and children, with the service centers of the Urban Primary Health Care Services Delivery Project. Details