Our Approach
  • People-centered - listen to our audience
  • State of the art - aim for excellence & high quality
  • Collaboration - leverage collective genius
  • Cost effectiveness - maintain quality with appropriate price
  • Acting today in the interests of tomorrow
  • Locally rooted, globally connected.
BCCP developed its Strategic Plan 2021-2025, which sets the organization’s future direction and establishes priorities and goals for BCCP over the next five years. It also defines some...

Dr Salehuddin Ahmed
the new President of BCCP Executive Board

Dr. Salehuddin Ahmed, former Governor of Bangladesh Bank (central bank) and a renowned economist, has been elected as the President of the Executive Board of Bangladesh Center for Communication Programs (BCCP). Currently engaged as a Full-time Professor at BRAC University, Dr. Ahmed held several important and top positions at different renowned organizations in his long and colorful career. Earlier, he was engaged as the Managing Director of Palli Karma-Sahayak Foundation. Prior to that, he held the positions of the Director General at NGO Affairs Bureau and the Director General at Bangladesh Academy for Rural Development BARD), Cumilla.
With a track record of brilliant academic results, Dr. Ahmed largely contributed to the socio-economic development of the country, starting from policy formulation to providing guidance to many organizations and institutions for implementation of those policies. Utilizing his rich experience, he provided consultancies to a number of international agencies, including ILO, UNESCO, UNCRD, UNDP, FAO, ADB, UN-ESCAP etc. and to many national agencies. Dr. Ahmed enlightened the society by disseminating his exceptional ideas and thoughts through more than hundred publications. As part of his dedicated services to the cause of social development, he maintains Membership with many reputed national and international organizations.
BCCP family, including the Members of its Executive Board, are very happy to have Dr. Ahmed as the President of the Executive Board and look forward to moving ahead with more successes in social development sector by adding more landmark achievements to the list the organization already have at its credit. With continued support from all the stakeholders, we believe, we can translate our vision – A society that enables a healthy, poverty-free, better life through Strategic Communication – into reality through our dedication and need-based actions.

BCCP's deep condolences for Dr. Benjamin Lozare

BCCP comes together to mourn the loss of their esteemed mentor and ambassador Dr. Benjamin Lozare, Ph.D., Director for Training and Capacity Building at The Johns Hopkins University Center for Communication Programs, Baltimore, USA; who passed away on February 09, 2024.
He was not only a pillar of wisdom and guidance within our organization but also a cherished friend and mentor to many of us to remember for long. His passing leaves a profound emptiness in our hearts and in the very foundation of BCCP. Ben had brought so much more than just expertise and knowledge; he brought compassion, empathy, and a sense of dedication to the growth and advancing for the global SBC community as well as for our organization.
Though he is no longer with us in person, his spirit will forever be woven into the further growth of our organization, guiding us forward with every step we take. We pray for his departed soul to rest in eternal peace.

Social development field works with strategic communication: BCCP experience and expertise

Citizen engagement in Public Procurement Process

Striving for transparency and better system in Bangladesh

Emergency Humanitarian Responses

Fostering community engagement for sustainable impact and striving for transparency

Promotion of solar energy

Contributing to the National Energy Efficiency

Reducing tobacco use

Stakeholder engagement to influence tobacco control policies in Bangladesh

Student Leadership Development

Empowering young people, addressing social challenges, and building a brighter future

ICT and innovation

The eToolkit and eLearning courses

Mental Health awareness

Transforming access to care for mental disorders in urban slums.

Community-based suicide surveillance in Bangladesh

Identify missing link for integrated suicidal data

SBCC capacity and system strengthening

Ministry of Health and Family Welfare to sustain SBCC Interventions

Stakeholder engagement for vulnerable and marginalized people

Quest for Transforming cities into spaces of equal opportunities

Establish and promote online platform

Develop and promote women SME entrepreneurship

Life Skills Enhancement

Orientation for students and Adolescents of the Chittagong Hill Tracts (CHT)

Empowering women on gender aspects

Capacitating women for enhancing inclusive growth

Preparing the Health Sector Stakeholders for Climate Change

Capacity Building for adaptation and mitigation

Public Health Service promotion

Promoting health services under a brand and engage community for service seeking behavior

Leadership in Strategic Communication

Annual course for capacitating professionals of the social development fields

National Road Safety Program

BCCP intervened in the national response

BCCP Promotional Vodeo

BCCP Media Corner


BCCP Youtube Chanel

Our Flagship Brandings

Public Health Service Brands promoted and established by BCCP

The Sobuj Chata (Green Umbrella) brand campaign brought integrated MCH-FP services together with Essential Service Package (ESP) to provide through the government health service facilities. This brand was planned to establish connections between the service providers with the service recipient. It is envisioned to attain two prong promotions with this brand that it will encourage people to foster service seeking behavior and will increase service providers commitment providing quality services. Details
The community and facility awareness and responsibilities about the Emergency Obstructive Care (EoC) was branded through a logo to link people and engage communities as well as the service delivery sites with a common mark for saving lives of the pregnant women. A comprehensive national and community level multi-media campaign associated with print and electronic materials brought momentum to the campaign. A great success of the campaign was derived from the development of a pictorial card on “5 danger signs”. This pictorial card is still being used in Bangladesh’s MCH program and have been using throughout the country by the GoB, NGOs and INGOs. Details
The Shurjer Hashi brand aimed at connecting people, community-based service outlets and static service sites to ensure continuum of the public health services emphasizing the ESP, specially tailored for the poor people. This bridging between community with the facility will reciprocally contribute to maintain a sustained model health behavior as a Community of Practice. Details
The Nijeke Jano brand has connected the adolescent with their parents and the community stakeholders through the Adolescent Health (AH) Campaign ushered new light to lead a healthy life for adolescents in the country. The brand promotion interventions include providing life skill training, awareness campaign through the ARH toolkit containing booklets, facilitation video and comic books. These interventions have been replicated by the GOB, UNICEF, UNFPA, and other INGOs marking the beginning of adolescent friendly health services. Details
The Rainbow brand stands as a symbol of quality primary health care services for the urban population in Bangladesh. Promoted through well-orchestrated campaigns, this brand links the poor women and children, with the service centers of the Urban Primary Health Care Services Delivery Project. Details

Our Themes

Our Digital Interventions