Bangladesh Center for Communication Programs || BCCP

Our Themes

Our Approach

People-centered - listen to our audience
State of the art - aim for excellence & high quality
Collaboration - leverage collective genius
Cost effectiveness - maintain quality with appropriate price
Acting today in the interests of tomorrow
Locally rooted, globally connected.

BCCP Strategic Plan

BCCP developed its Strategic Plan 2021-2025, which sets the organization’s future direction

Dr Salehuddin Ahmed
the new President of BCCP Executive Board
Adviser, Interim Government
Former Governor, Bangladesh Bank

Dr. Salehuddin Ahmed, former Governor of Bangladesh Bank (central bank) and a renowned economist, has been elected as the President of the Executive Board of Bangladesh Center for Communication Programs (BCCP). Currently engaged as a Full-time Professor at BRAC University, Dr. Ahmed held several important and top positions at different renowned organizations in his long and colorful career Read More..

Bicycle Rally Held in Khulna City Corporation to Promote Physical Activity

To encourage and promote physical activity, a bicycle rally was jointly organized by Khulna City Corporation, the World Health Organization (WHO), and the Bangladesh Center for Communication Programs (BCCP) on 26 April 2025, as part of the Car-Free Day initiative. The rally began at Shib Bari intersection, passed through key roads of Khulna city, and ended at the same point Read More..

Social development field works with strategic communication: BCCP experience and expertise

Citizen engagement in Public Procurement

Striving for transparency and better system in Bangladesh

Emergency Humanitarian Responses

Fostering community engagement for sustainability

Promotion of energy efficiency

Contributing to the National Energy Efficiency

Effort to reduce tobacco use through research

Stakeholder engagement to influence tobacco control

Student Leadership Development

Empowering young people and building a brighter future

News & Events

Display board set at Sonargaon UNO Office on e-GP

The display board set at the premises of the office of Upazila Nirbahi Officer (UNO) of Sonargaon upazila of Narayanganj district has been showcasing very important messages on electronic Government Procurement (e-GP) and its uses. ... Continue Reading

Experts stress women’s engagement in climate actions

Speakers at a workshop underscored the need to ensure the effective and meaningful participation of women and girls in all gender-responsive climate actions through coordinated efforts by the government, non-government organizations and donors.... Continue Reading

Advancing Tobacco Control Policy with evidence: Findings from the 2024 Tobacco Control Research Grant Program

The Bangladesh Center for Communication Programs (BCCP), in collaboration with the Bangladesh Tobacco Control Research Network (BTCRN) and the Institute for Global Tobacco Control, Baltimore, USA, has been implementing ... Continue Reading

BCCP Promotional Video

Anondomela TVC

Green Umbrella

Our Programs and beneficiaries

000 Programs

000 Beneficiaries

000 Clients

Our Flagship Brandings

Public Health Service Brands: Designed, developed and established by BCCP

BCCP has designed, developed and implemented several first-ever public health service promotional Branding strategies and established these brands for the health service deliveries in Bangladesh as being provided through government and NGO led service facilities and also entail brands for engaging special groups of people who require special attention for their health needs. After developing the logo and tagline for these brands, the associated campaign materials were developed and produced. In developing these branding strategies and associated campaigns, BCCP received technical assistance from the Johns Hopkins University-Center for communication Programs (JHU-CCP), Baltimore. Details

The Sobuj Chata (Green Umbrella) brand strategy followed by the campaign plan brought integrated MCH-FP services together with Essential Service Package (ESP) to provide through the government health service facilities. This brand was planned to establish connections between the service providers with the service recipient. It is envisioned to attain two-prong promotions with this brand that will encourage people to foster service seeking behavior and will increase service providers commitment providing quality services Details

The Reduction of Maternal mortality through Emergency Obstetric Care (EoC) has campaigned through the community and facility awareness and responsibilities about the Emergency Obstetric Care (EoC) which was branded through a logo to link people and engage communities as well as the service delivery sites with a common mark for saving lives of the pregnant women. Details

The Shurjer Hashi branding strategy followed by the plan was aimed at connecting people, community-based service outlets and static service sites to ensure continuum of the public health services emphasizing the ESP, specially tailored for the poor people. This bridging between community with the facility will reciprocally contribute to maintaining a sustained model of health behavior as a Community of Practice. Details

The Nijeke Jano (Know Yourself) brand has connected the adolescents with their parents, school teachers and the community stakeholders through the Adolescent Health (AH) Campaign that ushered new light to lead a healthy life for adolescents in the country. The brand promotion interventions include providing life skill training, awareness campaign through the ARH toolkit containing booklets, facilitation video and comic books. These interventions have been replicated by the GOB, UNICEF, UNFPA, and other INGOs marking the beginning of adolescent friendly health services. Details

The Rainbow brand stands as a symbol of quality primary health care services for the urban population in Bangladesh. Promoted through well-orchestrated campaigns, this brand links the poor people, particularly, women and children, with the service centers of the Urban Primary Health Care Services Delivery Project. Details

Major Partners

BCCP has been maintaining strong partnership with the Government of Bangladesh (GoB). At the same time, we attract funding and partners from international development organizations, including agencies within the United Nations (UNDP, UNICEF, UNFPA, UNHCR). Through winning awards in diversified fields and international recognitions for extraordinary performance, BCCP now maintains a much greater portfolio since its founding. Read More..