The Sobuj Chata (Green Umbrella) brand strategy followed by the campaign plan brought integrated MCH-FP services together with Essential Service Package (ESP) to provide through the government health service facilities. This brand was planned to establish connections between the service providers with the service recipient. It is envisioned to attain two-prong promotions with this brand that will encourage people to foster service seeking behavior and will increase service providers commitment providing quality services Details

The Reduction of Maternal mortality through Emergency Obstetric Care (EoC) has campaigned through the community and facility awareness and responsibilities about the Emergency Obstetric Care (EoC) which was branded through a logo to link people and engage communities as well as the service delivery sites with a common mark for saving lives of the pregnant women. Details

The Shurjer Hashi branding strategy followed by the plan was aimed at connecting people, community-based service outlets and static service sites to ensure continuum of the public health services emphasizing the ESP, specially tailored for the poor people. This bridging between community with the facility will reciprocally contribute to maintaining a sustained model of health behavior as a Community of Practice. Details

The Nijeke Jano (Know Yourself) brand has connected the adolescents with their parents, school teachers and the community stakeholders through the Adolescent Health (AH) Campaign that ushered new light to lead a healthy life for adolescents in the country. The brand promotion interventions include providing life skill training, awareness campaign through the ARH toolkit containing booklets, facilitation video and comic books. These interventions have been replicated by the GOB, UNICEF, UNFPA, and other INGOs marking the beginning of adolescent friendly health services. Details

The Rainbow brand stands as a symbol of quality primary health care services for the urban population in Bangladesh. Promoted through well-orchestrated campaigns, this brand links the poor people, particularly, women and children, with the service centers of the Urban Primary Health Care Services Delivery Project. Details