Rongdhanu Clinic and Logo Promotion Activities

The Urban Primary Health Care Service Delivery Project (UPHSCDP) is being implemented with the overall objective of improving health status of the urban population, especially the poor, including women and children in Bangladesh. The project is operated in 10 City Corporations and four selected Pouroshovas in collaboration with 25 partner NGOs to provide quality primary health services with cheaper user fee. The services are being provided through 138 Rongdhanu Clinics known as Nagarmatrisadan and Nagar Sastho Kendro. The main feature of the project is that the red card holders can receive free services and others with cheaper user fee. One of the main activities of this project is demand generation for service utilization through conducting massive campaigns to promote the available UPHCSDP services and raise people’s awareness. As a part of this initiative, Local Level Logo Promotional Events were organized in all the 25 Partner Areas (PAs) to promote the Rainbow logo, Rainbow logo-marked clinics and the services delivered from these clinics. The events were organized following a well-planned standard design. BCCP organized this program with support from the officials of the concerned PA Units and PIUs under the guidance from Project Management Unit (PMU).
The promotional campaign was officially inaugurated on May 20, 2017 at PA Unit 4, Pallabi, Mirpur, Dhaka. During the event, UPHCSDP Project Director Mr. Md. Abdul Hakim Majumder, NDC, Brig. General Dr. S. M. M. Saleh Bhuiyan, Chief Health Officer (CHO), Dhaka North City Corporation and Program Manager, PIU, UPHCSDP and other senior officials from PMU, PIU, PA Unit and BCCP were present among others. The CHO, Dhaka North City Corporation inaugurated the program by releasing a mini banner tied to gas balloons in the air. This was followed by a procession of different types of vehicles, including a horse-cart, easy bike, micro bus etc. decorated with specially designed banner and other promotional materials. When these vehicles marched slowly, along with miking awareness-raising leaflets were also distributed among the people leaving in the catchment areas where the Rainbow clinics were situated. Similar events were organized gradually in all 25 PAs. The public reaction during the events testifies that the programs could generate a huge amount of interest about the clinics among the surrounding people.
Besides the above campaign, BCCP also provided orientations to local-level leaders in all the 25 PA Units of UPHCSDP. The participating leaders included representatives from the city corporation or pourashova wards, religious leaders, slum leaders, professional organizations’ leaders, etc. The main objective of the orientations was to orient them on the services being provided by the Rainbow clinics and encourage them in promoting the services.