Message Development Workshop of the BCCM Component of UPHCSDP Held
A Message Development Workshop of the BCCM component of the Urban Primary Health Care Services Delivery Project (UPHCSDP) was held during September 13 to 15, 2015 at the Engineering Staff College, Bangladesh (ESCB) located at Gazaria, Munshigonj. A total of 30 participants from PMU, PIU and PA-NGOs were present in the three-day workshop. Mr. Md. Abu Bakr Siddique, Project Director, PMU, UPHCSDP was present in the Inaugural Session of the workshop on September 13, 2015 as the chief guest. In his inaugural speech, Mr. Siddique emphasized on development of messages that bring the desired result. In this workshop, the participants shared their experiences and exchanged ideas on Behavior Change Communication where messages play an important role. By taking part in group work, they developed effective messages addressing the five key behaviors identified in the existing BCCM Strategy of the project. The closing ceremony of the workshop was held in the afternoon of September 15, 2015 where Mr. Md. Sabirul Islam, Deputy Project Director (Administration & Training), PMU, UPHCSDP and Dr. Yeasmin Jahan, Deputy Project Director ( Service Delivery), PMU, UPHCSDP were present as guests of honor. Ms. Yasmin Khan, Team Leader of BCCM component, acted as the chief facilitator and course coordinator.