SBCC is a very challenging job as it requires changes of mindset and behavior of the communicator

SBCC is a very challenging job as it requires changes of mindset and behavior of the communicator - Mr. Kazi A K M Muhiul Alam, Director General, Family Planning
The two-week long Advances in Strategic Communication Course have been formally inaugurated in Dhaka today in Multipurpose hall of the Bangladesh Center for Communication Programs (BCCP). A total of 21 professionals drawing from many disciplines/levels, including project leads, senior and mid-level officials, and development professionals from the GoB and NGO fields are participating in this course.
This workshop will explore the essential elements of successful communication in the context of social development programs and in making a positive change in the communication behavior of professionals concerned with planning, implementation, management and supervision of BCC activities. The participants will also design communication programs following a systematic process with the support of “SCOPE” – a computer-based planning tool.
The inauguration ceremony was attended by Mr. Kazi A K M Muhiul Alam, Director General, Family Planning as Chief Guest while the Mr. Mohammad Shahjahan, Director and CEO, BCCP and Dr. Zeenat Sultana, Program Director, BCCP were also present. Dr. Zeenat Sultana announced that this annual course is being marked with celebration of silver jubilee as current course is being organized for 25th time which have so far been participated by 500 professionals of Bangladesh. Mr. Mohammad Shahjahan expressed his happiness for continuing this course since 1994 which is modeled after the “Leadership in Strategic Health Communication” workshop held annually in Baltimore, USA organized by The Johns Hopkins Center for Communication Programs (CCP), Baltimore, USA.
In his speech as Chief Guest of the inauguration ceremony, the Director General-Family Planning underscored the SBCC as a very challenging job which requires changes of mindset and behavior of the communicator. He termed SBCC as an evolving science requires deep thought and going deep in to the communication issues to strategically plan and readiness to be able to implement dynamic communication programs. He expected this workshop will bring various elements of strategic communication to discuss, share and practice during 12 days of the workshop and will also bring up lessons that how cluttering of messages could have avoided by focused message for desired behavior change. He emphasized lessons of SBCC as building reciprocal trust and relationship and as an end message he quoted a great philosopher of middle age Mr. Friedrich Nietzsche as “I'm not upset that you lied to me, I'm upset that from now on I can't believe you.” 
This two-week workshop, led by a distinguished faculty of communication, policy and development experts to help workshop participants transform various communication approaches into the work field. BCCP expects this course will help participants and adding value to their learning expectations in integrating knowledge, sharpen intellectual thinking and enhance applied learning for planning designing and implementation of SBCC interventions.